Grow deeper, not just wider

You've worked hard to get your brand into retailers. Now it's time to make those relationships count. This service is about maximizing the accounts you already have— growing your presence, increasing velocity, and building the kind of partnerships that last.

Getting a listing is just the beginning. The real work is turning that listing into consistent sales, expanding your range, securing better placement, and becoming a brand that retailers actively champion. That's where we come in.

What we'll do together

We'll help you develop a strategic approach to account growth that goes beyond just maintaining relationships. We'll analyze your current performance within each account, identify opportunities for expansion (new SKUs, better placement, promotional support), and create tailored growth plans for your key retailers.

Forecasting and planning become critical when you're managing multiple accounts. We'll build robust forecasting models that help you anticipate demand, avoid stock-outs, and plan production cycles with confidence. You'll get quarterly and annual planning frameworks that align your sales, marketing, and operations.

On the strategic side, we'll work with you to develop account-specific strategies that recognize each retailer is different. What works at Waitrose won't necessarily work at independent health stores. We'll help you tailor your approach, from pricing and promotions to ranging and merchandising.

We'll also support you in the day-to-day account management—preparing for range reviews, developing compelling business cases for expansion, negotiating better terms, troubleshooting issues before they become problems, and ensuring you're positioned as a strategic partner, not just another supplier.

What's included

• Account performance analysis and opportunity mapping

• Growth strategies for existing retail partners

• Range expansion planning and new product introduction support

• Demand forecasting and inventory planning

• Quarterly and annual business planning

• Range review preparation and presentation support

• Promotional strategy and calendar planning

• Category insights and competitive intelligence

• Account relationship management and escalation support

• Sales performance tracking and optimization

Timeline

3-6 months initial engagement, ongoing support available

Perfect for

Brands with existing retail distribution looking to maximize account performance and drive sustainable growth This service works brilliantly alongside our other offerings—whether you're combining it with Micro Sales Consulting to balance new business with existing account growth, or as part of a Long-Term Brand Partnership where we manage all aspects of your brand development.